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Identifying who buys, how much, and how often is called “Propensity” – and it helps you identify which military commands and federal agencies to target. This session, designed for “Business Readiness,” will accelerate your ability to validate who buys what you sell (down to the state, city, and contracting office level); to help transform how and where you engage the market; and to help validate the competitiveness of your pricing…for any specific opportunity. Mr. Frank will discuss the following strategies: 


  • How to utilize SAM’s Data Bank with an extensive, step-by-step process – run queries, use MS Excel pivot tables to find answers, and filter data
  • Identify your NAICS codes
  • Identify your SBA size standards
  • Identify and validate competitive price points (CPP)
  • Find quality teaming partners
  • Target government buyers

Registration is required:

In-person registration link:

If you are a new client, registration will require you to set up an account and password in order to register for this event.

Zoom registration link: