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03/22/2023 – 1:00 pm – 2:30 pm

Methods for Communicating Your Past Performance to Accelerate Government Sales

If you’re looking for tactics and strategies on how to position your company’s past performance, this seminar will change how your market, communicate and differentiate your products and services. Regardless of targeting the public or private sector, this seminar will open your eyes to how you can more strongly market your company.


  • Learn how to communicate the value of your company with quantifiable and qualifiable metrics.
  • Learn how to communicate the value of your commercial past performance to help win government contracts.
  • For entrepreneurs and small business owners who have a new company, how to use, communicate and market your individual experience, working for other companies, as part of your new company’s capability and value.
  • Learn how to use graphics to quickly and accurately portray your company’s expertise and past performance.
  • Understanding what is involved in communicating your individual brand and the brand for your company and solutions.
  • Understanding your competencies and which are considered core competencies.
  • Understanding the three categories of differentiation and examples of each; direct, indirect, and balancing.
  • Learn how to “bridge” your past performance, all contracts, for improved differentiation and value.