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10/5/2022  1:00 pm to 2:30 pm


Identifying who buys, how much, and how often is called “Propensity” – and it helps you identify which military commands and federal agencies to target. This session, designed for “Business Readiness,” will accelerate your ability to validate who buys what you sell (down to the state, city and contracting office level); to help transform how and where you engage the market; and to help validate the competitiveness of your pricing…for any specific opportunity.
Mr. Frank will cover the following strategies:
1) How to utilize SAM’s Data Bank with an extensive, step-by-step process – run queries, use MS Excel pivot tables to find answers, and filter data
2) Identify your NAICS codes
3) Identify your SBA size standards
4) Identify and validate competitive price points (CPP)
5) Find quality teaming partners
6) Target government buyers

There are multiple ways to attend.  We will be live streaming in our conference room at Crater PTAC and you can also attend virtually!!  Register here for virtual attendance:  Register here for in-person attendance: